TOPFIT - Digital Strategy

Overview

The objective of this campaign was to spread the branding of TOPFIT to the public and allowing people to participate in a branded campaign called #FingerHomicide, which aligns with one of TOPFIT’s classes called Leg Homicide.

Strategy

Voltage designed a GIF game that targets potential TOPFIT customers who is into fitness that also works or lives around the area and to giveaway a free protein shake. The protein shake must be redeemed at TOPFIT so that trainers can have the chance to sell them a package. Customers who purchase a package will have the chance of winning a 1 Year Free Membership at TOPFIT.

Results

• The campaign reached 53, 252 users and the total engagement rate was 3,235 which converted into more foot traffic as over 177 people joined the GIF Game

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