Lobster Central - Media Relations

Overview

The primary objective for this digital campaign was to launch and promote the conveniency of enjoying a delicious Lobster Roll at Lobster Central, anytime and anywhere throughout the summer.

Strategy

Voltage ventured out to execute digital content through a variety of social media and digital channels such as Facebook, Instagram, Google and YouTube. We invited people to share photos around Hong Kong using the main hashtag #WhereIsTheLob? for a chance to win a catering package for up to 20 friends at Lobster Central.

Results

• With a budget of $3,500 for the overall campaign duration, we achieved a staggering impression of 109,418 along with a high engagement of 33,138 • Numerous user-generated content was submitted through public participation with the main hashtag #WhereIsTheLob?

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