Johnnie Walker - Digital and KOL Management
Johnnie Walker is a well known whisky brand and wants to revitalise its online presence within the HK market through creative interactive postings and campaign.
The main objectives are to increase engagement with online audience, educate them about the history of Johnnie Walker and most importantly increase online exposure. Voltage utilise the interactive features on IG and conduct a series of IG story Q&A with audience for education purpose. For KOL Strategy, a 3-day Bar-hopping Event for Worldclass campaign was organised where lifestyle influencers were participated to engage with Client’s F&B partners as well as broadening our fan base.
IG followers has grown by 37% and the FB postings have reached 179K target audience with a total engagement of 2.6K. We have also identified Client’s target audience and further understood their behaviour, which are extremely useful for digital strategy development.
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