Caelum Greene - Media Relation, Social Media and KOL Campaign

Overview

In just 10 months, Caelum Greene has established itself as the ultimate destination for athleisure and lifestyle fashion in the city and has continued to spread its wings after launching its first ever pop-up store in Landmark’s new wellness area on the 3rd floor. The new store continues the brand’s “style meets wellness” approach by creatively injecting eco-friendliness into the store experience - from merchandise to store design.

Strategy

Voltage brainstormed and created a number of digital posts leading up to this pop-up, the digital goal was to entice the readers to pop by as they could win a trip for two as well as other attractive prizes. Voltage invited top media publications and KOLs in the beauty and wellness industry and gave them credit to shop at the store for their own experience. This helped amplify the message to increase more foot traffic in the Landmark’s pop-up store.

Results

• Voltage achieved a total of 34 clippings which includes 20 high quality features from top-tier media publications • A total PR value of $2.4 million was achieved

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