BloomMe - Media Relations and Digital Strategy

Overview

BloomMe is a booking app that allows people to instantly make reservations at Hong Kong’s premium spas and hair salons. Over the past 2 years, Voltage has hosted a series of BloomMe Girls Night Out events, where girls can enjoy an evening of drinks, complimentary on-site spa treatments, etc. so they can get pampered in style.

Strategy

The series of events involved multiple partnerships with various brands to create a memorable experience for each guest. Voltage sold the audience on the value of the tickets and the amount they will be receiving in return. It was a huge success seeing that girls love to pamper themselves while being in the company of their closest friends. Voltage also activated a KOL initiative to which influencers were able to share their discount code online to generate and attract more potential BloomMe users.

Results

• Over 250 people participated at each event • Generate PR Value of over $1m

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